SIMPLICITY provides home staging services that sell a lifestyle brand custom to each home. The goal of each staging is to tell tell a story about the house that may have been overlooked or that may be different from the story the homeowner is telling. We analyze what the target market is looking for. We analyze the home. We build a storyline equipped with a fast track to a happy ending.
THE SIMPLICITY DIFFERENCE
SIMPLICITY started in 2006, as SIMPLICITY HOME STAGING & DESIGN, when staging in New Jersey was relatively new. It grew into a unique partnership in 2010 when SIMPLICITY HOME STAGING & DESIGN joined forces with a Philadelphia based home improvement and design firm HOME DETAILS. What resulted was a perfect synergy of male and female perspective and skills, true designing for the sexes by opposing sexes. The he said/she said design duo was quickly picked up by HGTV as on-air designers for season 5 of Real Estate Intervention. HGTV wanted to try something different which took staging to the extreme. In each home, SIMPLICITY, along with Wes Coventry of Coventry Woodworking, were asked to stage three rooms in three days and one of those rooms had to be an extreme renovation -all on an extremely low budget. What resulted was updated kitchens, custom built-ins, custom molding, plenty of paint, detailed staging, and of course walls came down (in typical HGTV fashion). While some of these elements are more suited to television, taking staging to an extreme became a trademark for SIMPLICITY. The term staging no longer seemed appropriate as more stagers arrived on the scene only considering minimal furnishings for a home. SIMPLICITY wouldn't do anything that wasn't critical to the sale of the home, this included overly minimal staging that would not help the home sell faster. SIMPLICITY became an important team member for Realtors and builders who needed help with more than simple staging but hardscape selections, paint, and inexpensive creative solutions to seeminly unsellable properties. SIMPLICITY didn't simply provide detailed staging services. This was design for real estate. In 2015, the company was reborn as SIMPLICITY DESIGN SERVICES (SIMPLICITY).
SIMPLICITY HAS MASTERED THE ART OF INCREASING THE PERCEIVED VALUE OF A HOME.
MAXIMUM IMPACT AT MINIMAL INVESTMENT.