Hi. I'm Darlene (aka Darlie)
Have a question about staging? Hungry for more information? We've compiled our most popular questions here. Check back each week as we present new staging questions in our weekly Dear Darlie page.
I've been trying to help my clients understand the value of staging but they are hesitant to spend any more money. How can I help them see the value in what you do?
Staging is an investment, not an expense. The best way to explain the importance and value of staging to your clients is to show them the statistics of days on market as they relate to price reductions in your area. Then show them the average days on market for a staged home. (Our average day on market is under 30!) Get an estimate for staging. Write out two fake checks. One for what their next price reduction will need to be to remain competitive and the other for the cost of staging (Nominal next to the average price reduction which in my area is 5-10% of list price. That's $50-$100k on a million dollar home!) Ask them which check they prefer to sign. Simple as that.
Also, consider having a stager speak directly to your client. It is often much easier to separate yourself and allow the stager to sell the service.