Meet the Talent Behind SIMPLICITY
What makes SIMPLICITY so unique? The talent behind the brand and the unique male/female design perspective rare in the staging industry. Is this important? Absolutely. Men and women see space, function, and color differently. They particularly have differing views on real estate. Rest assured, this male/female design duo has you covered.
PARTNER/ PRINCIPAL DESIGNER/CREATIVE & MARKETING DIRECTOR
Darlene has spent over ten years refining and re-defining the scope of staging. In 2006 she founded one of the first staging companies in New Jersey, SIMPLICITY HOME STAGING & DESIGN (now known as SIMPLICITY DESIGN SERVICES). In 2011, Darlene was an on-air designer and project manager for season 5 of HGTV’s Real Estate Intervention where she designed and renovated homes on very small budgets. At the time, HGTV wanted to merge the boundaries of staging and interior design. Darlene brought this concept back to her professional practice with a system called ‘design for real estate’. It has resulted in many of SIMPLICITY staged homes receiving offers in 1-30 days on the market. Darlene served as Senior Designer/Buyer for Churchill Corporate Services, a national leader in furniture rental for the staging industry. She was responsible for redesigning all of their showrooms across the northeast and ultimately established a new company brand. She served as Vice President of Staging & Design for afainteriors in Westport, CT, overseeing all in-house staging for the leading real estate firm in New England. Prior to entering the field of design, Darlene was a luxury real estate agent for Turpin Realtors in Mendham, NJ. As a result of staging, she sold her first listing in one week for over asking with multiple offers. Her experience as a former Realtor offers her the insight to evaluate homes from both a real estate and design perspective to make smart, cost-effective recommendations that truly help increase the perceived value of a home. Darlene holds a Masters’ degree from NYU and an undergraduate degree from Rutgers College where she studied theatrical design. Darlene oversees the staging division, FF&E, marketing, web design, and keeping Jason in line.
PARTNER/PRINCIPAL DESIGNER/CREATIVE DIRECTOR
Jason began his career in design as an Industrial designer. What's that, you wonder? They design products, point-of-purchase displays, UFOs, you know, pretty much EVERYTHING. He received his MFA in Industrial design from Pratt and his BFA in Fine Art. He served as a founding board member for The Philadelphia Experiment for which he designed numerous large scale events and environmental art. Think designing a house is hard? Imagine transforming a warehouse into a garden party or designing a functional bridge out of barrells....in just 2 days. Jason ultimately left industrial design to embrace his inner-hippie and discovered a zen-like love for painting when taking a seven year ‘interim’ position with Prudential as an in-house corporate painter. Uh, what?! Crazy as it seems listening to his inner child proved invaluable as this position led to numerous design jobs and allowed him to utilize his skills in 3-dimensional space and color theory in residential design. This new venue also introduced him to the real estate industry for which he developed a keen passion. He opened the Philadelphia design firm Home Details and not long after a giant dragonfly led him to Darlene creating the partnership now known as SIMPLICITY. Destiny wasn't done with Jason. In 2011, Jason was an on-air designer for HGTV’s Real Estate Intervention inspring the SIMPLICITY brand "Design for Real Estate.". In 2014, he served as a freelance designer for Churchill Corporate Services assisting on the showroom designs across the northeast. His eye for 3-dimensional space and creating structural solutions has been instrumental to SIMPLICITY’s competitive edge. Not to mention, he's male and they are pretty few and far between in the staging industry. Jason oversees the design for real estate division. Be careful though, he's a slick one and it's not uncommon for him to subtly slip in really cool and irresistable design ideas. Just say yes, they always do and they never regret it.